Designed and developed a robust influencer marketing platform to elevate the advertising agency's global reach.
Orca Digital collaborated with Lolly, a global advertising agency, to create a state-of-the-art influencer marketing platform.
The platform was a SAAS that Lolly was planning to sell to businesses looking to find creators that were relevant to their brand. The client required that this software, although B2B, had a brilliant UX and that it functioned more like a marketplace where creators could also come to look for work.
Influencer Discovery and Matching: The software streamlines the process of finding relevant creators, considering factors such as brand alignment and business life stage. It provides tailored recommendations, suggesting micro-influencers for startups and high-profile names for established brands.
Integrated Outreach and Relationship Management: The platform acts as a comprehensive Customer Relationship Management (CRM) system, seamlessly integrating with communication channels like email and SMS. This functionality enhances influencer outreach, making it more efficient and facilitating effective relationship management.
Job Management and Collaboration: The software serves as a centralized hub for managing influencer collaborations. It facilitates smooth communication and collaboration between brands and influencers, incorporating features for handling feedback, making changes, and implementing a rigorous approval process to ensure alignment with the brand's vision.
Comprehensive Marketing Metrics Reporting: Offering a robust reporting system, the software tracks and analyzes key marketing metrics, including monetary data. Brands gain access to detailed insights into the performance of influencer campaigns, enabling informed decision-making and optimization of future marketing strategies.
Creator Portal for Seamless Collaboration: The platform includes a dedicated Creator Portal, empowering influencers to discover collaboration opportunities. Creators can browse and apply for relevant work within the portal, streamlining the connection between brands and influencers and fostering a collaborative ecosystem.
Client Base Expansion: The software's success is reflected in the client's substantial growth, boasting over 50 clients. This expansion underscores the platform's effectiveness in meeting the diverse needs of a growing client base.
Vast Creator Network: With over 1 million creators actively engaged on the platform, the software has successfully attracted a large and diverse community of influencers. This expansive creator network enhances the platform's ability to match brands with the most relevant and influential content creators.
Recognition and Awards: The software has garnered industry recognition as an up-and-coming solution, winning awards and receiving positive reviews across various feedback channels, including platforms like G2. This acknowledgment highlights the platform's excellence and positive reception within the competitive software lands.